Movie promotions today are all about experiences. Fans don’t just want to watch a film, they want to be part of it. That’s why movie activations and fan engagement have become the most exciting part of film marketing.
At Trzy Innovationz, we bring stories to life through creative, interactive and large-scale activations. Whether it’s a Bollywood blockbuster, a Hollywood franchise, or even anime releases, we design events that connect with real audiences, in India and across the world.
What We Do
Our goal is simple: to make every fan feel part of the movie.
We manage everything, from creative setups and artist appearances to global promotions.
Here’s what we specialize in:
- On-ground activations — setups, props, city takeovers, photo zones and interactive experiences.
- Fan engagement activities — college events, concerts, flash mobs and meet-and-greets.
- Press & premiere setups — stage design, lighting and production for media events.
- Technology-led promotions — drone shows, projection mapping and unique visual experiences.
- Global fan events — Dubai, London, Singapore and more.
Each activation is planned to create buzz, build community and leave fans with unforgettable memories.
Some of Our Activation Highlights
1. Dunki – Fan Engagement Activities
For Dunki, we organized nationwide fan events full of games, meetups and interactive experiences that connected people directly with the film.
2. Sui Dhaaga – Fabrication Setup with Fan Interaction
We built customized rickshaws, buses and cars for Sui Dhaaga. Actors Varun Dhawan and Anushka Sharma joined fans at the event, creating a real-world extension of the movie’s message.
3. Soorarai Pottru – Space Poster Launch
For Soorarai Pottru, Trzy managed India’s first poster launch in space, an innovative concept that made headlines around the world.
4. Brahmāstra – Drone Show at Kumbh, Prayagraj
A stunning drone show lit up the sky with the Brahmāstra symbol during Kumbh Mela. Stars Ranbir Kapoor and Alia Bhatt attended, making it a memorable cultural moment.
5. Fukrey 3 – Flash Mob in London
A lively flash mob in London brought Fukrey 3 to life, turning public spaces into a fun, viral celebration.
6. Raksha Bandhan – Water & Building Projection in Dubai
For Raksha Bandhan, we projected visuals across Dubai landmarks, attended by Akshay Kumar and the full cast, combining emotion with global reach.
7. Gadar 2 – Brass Band in London
We arranged a full brass band parade for Gadar 2 in London, managing transport, logistics and fan interactions with Sunny Deol and the lead team.
8. Deadpool & Wolverine – Theatre Activations in India
For Marvel fans, Trzy handled cutouts, cosplay events, fan photo zones and influencer activities across major PVR and INOX cinemas, turning screenings into fan festivals.
Activation Beyond Borders
Our activations don’t stop in India. We’ve executed events in London, Dubai, Singapore and other international cities, bringing Indian and Hollywood films to life for global audiences.
From a college campus in Mumbai to a projection on Dubai’s skyline, our team ensures every activation connects deeply with fans, wherever they are.
Why Trzy Innovationz
- 17+ years of movie marketing experience
- 2,500+ successful events in India and abroad
- In-house creative, production and logistics teams
- Partnerships with top studios and streaming platforms
- Focus on fan-first, innovative campaigns
We handle everything, from concept to execution, with creativity and precision.
Final Words
Movie activations are more than marketing; they’re about giving fans a reason to celebrate the stories they love.
With innovative setups, artist-led events and global fan connections, Trzy Innovationz continues to set benchmarks in movie activation and fan engagement across India and beyond.
