Blog November 28, 2025

Bollywood Film Promotion & Marketing in India

marketing / 14 Mins

Bollywood isn’t just about cinema, it’s about culture, emotion and mass connection. Every film today competes for attention in a fast-moving entertainment world and what makes the difference is how it’s marketed. That’s where Trzy Innovationz comes in.

As one of India’s leading names in Bollywood film promotion and movie marketing, Trzy Innovationz manages everything from creative strategy to on-ground execution. With over a decade of experience, the team has helped major production houses and artists turn movie campaigns into nationwide conversations.

From idea to audience, Trzy Innovationz covers every part of a movie’s promotional journey:

  • Strategic Planning & Campaign Development – Audience research, campaign roadmap and brand positioning.
  • Artist & Talent Management – Scheduling, travel and coordination with lead actors and production teams.
  • Fan Activities & Crowd Engagement – College tours, mall events, flash mobs, concerts and roadshows.
  • Setup & Production – Stage fabrication, design, light and sound systems, red-carpet build and show control.
  • Press Conferences & Media Interaction – Venue setup, backdrop design, logistics and media coordination.
  • Digital & Experiential Integration – Drone shows, projection mapping, interactive installations and social buzz creation.
  • Special Launch Activations – From poster drops to unique first-look reveals, creating headlines that go viral.

Whether it’s a grand trailer launch, a concert featuring film stars, or a creative billboard in space, Trzy Innovationz blends imagination with flawless execution.

1. Pathaan – Press Conference & Media Launch
For Pathaan, Trzy Innovationz handled the full setup, planning and execution of the official press conference featuring Shah Rukh Khan, Deepika Padukone and John Abraham. From stage design to crowd management, every element reflected cinematic energy.

pathan movie marketing in india

2. RRR – Live Concert Experience
For SS Rajamouli’s RRR, Trzy Innovationz organized a massive concert event with Ram Charan, Jr NTR, Alia Bhatt and Rajamouli himself. The agency managed stage production, artist logistics and creative design, turning the event into a national spectacle.

3. Gadar 2 – International Campaign on Times Square
Trzy Innovationz executed Gadar 2’s global highlight, screening promos on Times Square. The team handled international logistics, celebrity travel, permissions and on-ground coordination for Sunny Deol and Ameesha Patel, taking Indian film promotion to a global scale.

Gadar 2 film promotion

4. Tu Jhoothi Main Makkaar – College & Mall Events
To connect with youth audiences, Trzy Innovationz managed on-ground events with Ranbir Kapoor and Shraddha Kapoor across major colleges and malls, creating fan-driven energy ahead of release.

Tjmm movie marketing

5. Kesri 2 – Patriotic Launch at Jallianwala Bagh
An emotional on-ground activation featuring Akshay Kumar and the cast, where the Trzy team managed event production, safety protocols and nationwide media coverage.

Kesari 2 movie promotion jallianwala bagh

6. Soorarai Pottru – Space Poster Launch
Breaking barriers, Trzy Innovationz executed a first-of-its-kind poster launch in space, merging film marketing with technology to create global buzz.

Souropottur movie promotion space poster launch india

7. Brahmāstra – Drone Show at Kumbh, Prayagraj
A breathtaking drone activation for Ranbir Kapoor and Alia Bhatt’s Brahmāstra, lighting up the sky during the Kumbh Mela with visuals that went viral worldwide.

Brahmastra movie promotion drone shows

8. Housefull 4 – Branded Train Activation
A nationwide campaign featuring customized train branding across cities, capturing massive daily footfall and turning travel routes into moving billboards.

Housefull 4 film promtion on train posters

9. Tiger 3 – Pan-India Cut-Out Activation
A large-scale nationwide campaign with giant cutouts and standees that dominated theatres and public spaces before release.

Tiger 3 promotion

10. Sui Dhaga – Fabricated Activation Setup
A creative on-ground setup featuring a life-sized sewing machine installation for Varun Dhawan and Anushka Sharma, combining storytelling with design innovation.

sui dhaga film activation

11. Mirzapur – Immersive Soft Cutout Activation
Custom installations for Mirzapur that blended creative design with fan engagement, building anticipation for the series.

Mirzapur movie promotion

Trzy Innovationz constantly pushes the limits of Indian movie promotion and film marketing. The agency combines storytelling with technology, blending creativity and engineering for high-impact campaigns, like projection mapping, holographic content, drone light shows and AR experiences.

These activations don’t just promote films, they create moments that fans never forget.

  • Over 17 years of experience in Bollywood and entertainment marketing.
  • 2,500+ successful film, OTT and brand campaigns delivered.
  • Nationwide on-ground presence and production capability.
  • In-house creative, fabrication and artist-management teams.
  • Expertise in both traditional & tech-driven promotions.

From concept to execution, Trzy Innovationz ensures that every movie campaign becomes a movement.

In the ever-evolving world of cinema, a film’s success depends not only on its story but on how that story reaches audiences. Trzy Innovationz bridges the gap between creativity and audience engagement through impactful Bollywood movie promotion and film marketing across India and beyond.

Whether it’s a star-studded concert, a global poster launch, or an interactive drone activation, Trzy makes every campaign unforgettable.

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