When it comes to connecting directly with fans, college events and mall activations are the heartbeat of movie promotions. They bring the excitement of films straight to the audience, full of energy, interaction and unforgettable moments.

At Trzy Innovationz, we specialize in creating lively, high-impact on-ground activations where fans, stars and brands come together. From college fests filled with student enthusiasm to buzzing mall setups that draw massive crowds, our team handles everything planning, design, logistics and execution.

Bringing Cinema to Campus and Malls

Our team creates experiences that match each film’s vibe,  fun, youthful and full of life.
We take care of:

• Stage setup, sound and lighting
  
• Crowd management and safety
  
• Artist coordination and travel
  
• Interactive zones and games
  
• Fan meet-and-greet setups
  
• Branding, fabrication and media coverage
  

Every activation is designed to create excitement, build engagement and make the movie release feel like a celebration.

Some of Our College & Mall Event Highlights

1. Good Newwz – College Fest Extravaganza
An unforgettable college event where Akshay Kumar, Kareena Kapoor, Diljit Dosanjh and Kiara Advani met thousands of students. The campus came alive with music, energy and laughter, setting the perfect tone before the film’s release.

2. Tu Jhoothi Main Makkaar – Dual Activation
For Tu Jhoothi Main Makkaar, we managed both college and mall events, bringing Ranbir Kapoor and Shraddha Kapoor face-to-face with fans. From crowd activities to stage performances, it was a complete fan celebration.

3. Selfiee – College Event with Akshay Kumar’s Paragliding Entry
A truly unique activation where Akshay Kumar made a dramatic paragliding entrance, surprising the audience. The event also featured the full cast interacting with fans, creating viral moments that dominated social media.

4. Fukrey 3 – Fun, Laughter & Fan Frenzy
A high-energy college activation for Fukrey 3 where the cast met students, shared stories and joined the fun. The event captured the film’s humor and youthful spirit perfectly.

5. Liger – Power-Packed Campus Engagement
For Liger, Trzy Innovationz organized college and crowd events featuring Vijay Deverakonda and Ananya Panday. The fan interaction, stage performances and excitement made it one of the most talked-about campaigns of the season.

Why College & Mall Events Work

• Direct Audience Connection – Students and shoppers represent active, social audiences who amplify buzz online.
  
• Viral Potential – On-ground moments become social media highlights.
  
• Stronger Recall – Face-to-face interaction builds emotional connection to the film.
  

At Trzy Innovationz, we blend creative setups, strong management and entertainment to turn every activation into a fan experience.

Why Choose Trzy Innovationz

• 17+ years of event & entertainment experience
  
• 2,500+ film activations executed across India
  
• Worked with top studios & leading actors
  
• In-house creative and production teams
  
• Presence in all major cities including Mumbai, Delhi, Bangalore, Pune, Hyderabad, Chennai & more

Final Thoughts

College and mall activations are where excitement meets emotion, where fans cheer, laugh and live the movie before it even hits the screen.

With creative planning, flawless setup and strong coordination, Trzy Innovationz continues to deliver unforgettable movie activation experiences across India.