Trzy Innovationz planned and executed the projection mapping activation at Mannat in Mumbai for Shah Rukh Khan’s birthday on 2 November 2026. The project combined birthday wishes, the King song launch and movie poster promotion in a large outdoor visual presentation.
The Trzy Innovationz team handled the activation end to end, bringing together planning, technical coordination and on-site execution. The presentation gave fans gathered outside Mannat a shared way to celebrate SRK’s birthday while experiencing promotional content from his upcoming film.
A Birthday Celebration Connected to King
Mannat has a close connection with Shah Rukh Khan’s fans, particularly on his birthday. For this occasion, the projection mapping presentation brought the birthday celebration and King movie promotion together at the location associated with those fan gatherings.
The content covered distinct parts of the occasion. Birthday wishes acknowledged the celebration, the movie poster established the film’s visual identity and the song launch introduced new content for the audience. Trzy Innovationz coordinated these elements within the same activation.
King Movie Poster Promotion at Mannat
The King poster formed a prominent part of the projection mapping at Mannat. Shah Rukh Khan’s character appeared alongside the film title and a Happy Birthday message, presenting the movie artwork at a scale visible from outside the property.
The red King lettering and action artwork gave the presentation a clear visual identity. Displaying the poster at Mannat connected the film promotion directly with the birthday occasion and the fans who had gathered there.
Song Launch and Birthday Wishes
The activation also supported the launch of Tu Mil Jaaye from King, adding the new song to the birthday presentation. Bringing the song launch into this setting gave the film content a place within the live fan celebration.
Birthday wishes and Shah Rukh Khan’s message of thanks added a personal element to the presentation. Together, the film content and birthday messages reflected both reasons for the gathering: celebrating the actor and sharing what was new from King.
End to End Execution by Trzy Innovationz
Trzy Innovationz managed the Mannat projection mapping activation from planning through final execution. The team coordinated the requirements of the birthday presentation and film promotion, then brought them together on site.
The work covered:
- Planning the projection mapping activation around the birthday occasion.
- Coordinating the projection setup and technical delivery.
- Bringing the song launch, movie poster and birthday messages into the presentation.
- Managing on-site coordination and live execution.
This project required the promotional content and physical setup to work together. Managing the complete activation allowed the team to coordinate how each element was presented at Mannat.
Projection Mapping for Movie Marketing
The Mannat project shows how projection mapping can support movie marketing through a live outdoor presentation. A poster, song or film announcement can become part of an event that audiences experience together at a relevant location.
Here, the relationship between Shah Rukh Khan, Mannat and his birthday gave the presentation its context. The technology provided the scale, while the film artwork and personal messages gave fans clear content to watch and celebrate.
Movie Marketing and Event Management by Trzy Innovationz
Trzy Innovationz is a marketing and event management agency in India providing movie marketing services, event production and execution and experiential marketing activations. Its film promotion work includes trailer launches, poster reveals, city tours, premieres and fan engagement activities.
The Mannat activation brings these capabilities together in a specific project: a birthday celebration supported by projection mapping, a song launch and movie poster promotion, planned and executed end to end by Trzy Innovationz.
Frequently Asked Questions
Who executed the projection mapping at Mannat for SRK’s birthday?
Trzy Innovationz planned and executed the projection mapping activation at Mannat, managing the project end to end.
What was included in the Mannat projection mapping activation?
The activation included birthday wishes for Shah Rukh Khan, King movie poster promotion and the song launch as part of the birthday presentation.
How was projection mapping used for King movie promotion?
Projection mapping presented King artwork and promotional content at Mannat, connecting the film campaign with Shah Rukh Khan’s birthday celebration.
Does Trzy Innovationz provide complete movie promotion services?
Trzy Innovationz provides movie marketing and event execution services, including trailer launches, poster reveals, city tours, premieres and experiential fan activations.
