Trzy successfully organised a high-impact corporate event, the Fireball x WWE Association Event on 18th November in Mumbai, aiming to build nationwide buzz around Fireball’s collaboration with WWE. The focus was on boosting awareness, engagement and purchase consideration through an immersive, experience-led event that celebrated the partnership and its new brand ambassador, Randy Orton.
The event also promoted Fireball’s exciting consumer contest where:
– Buyers stand a chance to win a trip to WrestleMania 42 in Las Vegas.
– 4 lucky winners + their plus ones will get the opportunity to attend the iconic event.
– Participants simply had to buy a Fireball bottle → scan the QR code → submit details to enter the lucky draw.
– All entries were rewarded with sure-shot Fireball x WWE goodies.
Trzy’s End-to-End Mandate
We handled the entire project lifecycle, including:
1. Concept & Planning
– Complete event ideation aligned with Fireball’s fiery persona and WWE’s high-adrenaline energy.
– Designing the full venue mock-up and conceptual layouts.
– Crafting engagement zones inspired by both brands.
2. Creative & Production
The venue was transformed into a high-energy experience arena featuring:
– Buzzer game zones
– Live MMA matches
– Punchbag machine
– Arm wrestling competitions
– Fireball & WWE trivia corners
– A sound-led wrestling ring
– Randy Orton–themed immersive zones
3. Influencer Collaboration
A strong creator lineup amplified the event across Instagram.
According to the influencer tracker in the campaign report:
– 11 Micro/Macro creators participated
– Generated 11 content pieces including:
• 1 event visit
• 1 collaboration reel
• 2–3 video stories per influencer
• Achieved 1,435,606 total views on Instagram (page 4 data)
– Influencers included:
VJ Gaelyn, Aminjaaz (Untriggered Podcast), Shrishti Munka, Shaan Grover, Kabeer Bhartiya and others.
These creators captured the event’s vibe, showcased the engagement zones and pushed the contest messaging to their audiences (pages 5–13 display content examples)
4. Gifting & Outreach
– Custom-designed Fireball x WWE hampers for influencers & VIPs.
– Managed invite strategy and brand-aligned packaging.
5. Execution & On-ground Management
– Coordinated the full event flow including:
• MMA performers
• Game zones
• AV, lighting & ring environment
• Crowd engagement management
– Ensured seamless brand presence throughout consumer touchpoints.
Event Impact
Brand Awareness Boost:
Influencer reels and stories effectively amplified the campaign message to a highly relevant audience, significantly increasing recall for both the Fireball x WWE partnership and the Las Vegas trip contest.
High Engagement:
The interactive zones ensured maximum participation and shareability, making the event a perfect blend of experiential marketing + social amplification.
Influencer Performance Highlights (from page 15 tracker):
– Total Achieved Views: 1,458,418
– Total Achieved Likes: 24,677
– Strong creator participation across lifestyle and entertainment categories.
Final Summary
The Fireball x WWE event by Trzy delivered:
– A high-impact experiential celebration of the partnership
– Strong influencer-driven digital amplification
– Immersive engagement touchpoints
– End-to-end brand-led execution
– Clear communication of the Las Vegas contest & goodies
This project stands out as one of Trzy’s most dynamic and adrenaline-driven brand experiences of the year.
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