Lodha – House of Abhinandan Lodha (HOBAL)

Aerial Banner Promotion by Trzy at Futala Lake, Nagpur

Location: Futala Lake, Nagpur
Activity: Aerial banner with paramotors
Duration: Executed over a few days

About the Activity

Trzy executed a unique aerial banner activity for HOBAL at Futala Lake, one of the most crowded and high-footfall areas in Nagpur where people from across the city gather daily.
The objective was to create a standout promotion for their real estate projects, using outdoor marketing in a way that instantly catches public attention.

Challenges We Managed

Working at Futala Lake came with a few on-ground challenges:

– Rapid changes in wind speed and direction

– A very small takeoff area for the paramotor

– Heavy crowd movement around the lake, requiring extra safety and coordination

Even with these conditions, the Trzy team ensured smooth flights and clear visibility of the aerial banner throughout the activity.

Impact

The activation gained attention from thousands of people across the lakefront and surrounding areas.
It helped boost brand visibility, supported real estate promotion and created a strong recall for HOBAL through a high-impact outdoor display in the heart of Nagpur.